Brand Operating System

Color

Our color palette balances warmth with professionalism. Vanilla and Charcoal form our primary pair, while Aperol adds energy as an accent.

Brand

Primary/Charcoal
Primary
#191919
rgb(25, 25, 25)
Primary/Vanilla
Secondary
#FFFAEE
rgb(255, 250, 238)
Secondary/Aperol
Secondary
#FE5102
rgb(254, 81, 2)

Mono Scale

Black
#000000
rgb(0, 0, 0)
Black-90
#1E1E1E
rgb(30, 30, 30)
Black-80
#383838
rgb(56, 56, 56)
Black-70
#4A4A4A
rgb(74, 74, 74)
Black-60
#595959
rgb(89, 89, 89)
Black-50
#787878
rgb(120, 120, 120)
Black-40
#A3A3A3
rgb(163, 163, 163)
Black-30
#C7C7C7
rgb(199, 199, 199)
Black-20
#DDDEE2
rgb(221, 222, 226)
Black-10
#F0F0F0
rgb(240, 240, 240)
White
#FFFFFF
rgb(255, 255, 255)

Brand Scale

Extended brand palette for UI states, backgrounds, and accents. Use Tailwind classes like bg-brand-500 or text-brand-600.

brand-25
#fffaf5
bg-brand-25
brand-50
#fff3eb
bg-brand-50
brand-100
#ffe4d4
bg-brand-100
brand-200
#ffc8a8
bg-brand-200
brand-300
#ffa370
bg-brand-300
brand-400
#ff7a38
bg-brand-400
brand-500
#fe5102
bg-brand-500
brand-600
#e64400
bg-brand-600
brand-700
#bf3600
bg-brand-700
brand-800
#992d05
bg-brand-800
brand-900
#7a280a
bg-brand-900
brand-950
#431302
bg-brand-950